Final Logo: Positive and Negative Versions (Explained)

 

As mentioned before, in my logo I wanted to capture optimism, I wanted it to be simple, of course, and include my name, and considering I want to work in the sports industry, I wanted to add something related to sports.

So I decided on a green color palette as it is a color that represents multiple aspects of my life. It also happens to be the color psychologist associated with optimism and this idea of "enjoying the little things". My name is included as the focus point, with a simple and modern font. The triangles on top and bottom actually form the letter "S", standing for sports.

I am pretty happy with my results and I think this logo would work well to brand myself.